SINGAPORE, Oct. 2, 2013 /PRNewswire/ — The inaugural Frost & Sullivan Excellence in Customer Experience Awards programme seeks to recognize companies that have pushed the boundaries of excellence, delighting their customers at every stage and in every interaction, rising above the competition and demonstrating outstanding performance in their industry.
The 2013 Customer Experience Awards will focus on the industries of Automobile Manufacturers, Banks, and Telecom Service Providers across India, mainland China, Japan, Australia, New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam and Taiwan.
Looking at Customer Experience holistically, Frost & Sullivan will measure customer sentiment across various touch points, throughout the customer lifecycle in various industries. With this initiative, businesses will have an effective tool to measure themselves against industry standards, as well as against their peers. The results will be gathered through electronic surveys, with a sample size of 6,500.
“Increasing competition in the marketplace, empowerment of customers through new technologies such as social media, macro-economic climate change and others have meant a greater focus on the customer experience. The holistic experience of the customer has become the central theme around which everything else is organized,” said Sapan Agarwal, Senior Director, Global Best Practices Research, Frost & Sullivan.
He continued, “To stay competitive and survive the changes organizations are presently facing, they need to reassess the way they are structured, function and build relationships with customers. Closing the ‘reality gap’ between organizations and people is becoming the number one priority, more critical than ever before.”
Frost & Sullivan’s strong background in growth, innovation and leadership is complemented by its expertise in developing other highly acclaimed award programmes. These include the Asia Pacific Best Practices Awards and Asia Pacific ICT Awards, both of which are favorably regarded in the international community.
For more details on the 2013 Customer Experience Awards log-in to http://www.frost-apac.com/ce/